Heiden

Cogumelos Regionais

Heiden Mushrooms

Identity and Packaging
Date: August 2016

Heiden Cogumelos Regionais is a Brazilian company that produces and distributes dried mushrooms in the south of Brazil

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As most of the dried mushrooms sold in that region are imported from Chile and China, the focus was to stimulate the interest for a local product with environmental and health benefits, such as less gas comsumption in the transportation process, smaller carbon footprint, fair trade, gluten free, high protein and vitamin contents. The packaging establishes the aforementioned positions and also stands for the benefits of it through a lively typography and a colour palette inspired by mushroom shades. 

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