Nix

Mouthwash

Nix Mouthwash

Identity, Web Design and Packaging

Date: February 2018

NIX MOUTHWASH is a Californian mouthwash that uses only natural ingredients and has no alcohol, artificial flavors, colors, preservatives or harsh chemicals.

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The challenge was to create a logo, label and website design that appeal to both genders and to all ages (not particularly on kids), standout from competitors in a minimalist way and be still appropriate for a mouthwash brand intended for the global market. The solution was to highlight the unique atributes and ingredients in the front area and keep the label simple, to notice the clear liquid and unique formula. The variations of flavors: original and citrus are only for visualization of the brand and packaging, Nix’s intention was to make only the peppermint flavor at first.

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